Fashion Retail — Turnkey

NSS — Not So Serious — Mehrauli, New Delhi

Client
Not So Serious by Pallavi Mohan
Sector
Fashion Retail — Turnkey
Location
Mehrauli, New Delhi
Scope
Turnkey execution: civil work, ceilings, wall panelling, finishes, joinery and fit-out

Case study

A soft, romantic couture boutique in mint panelling, arched niches and crystal chandeliers — delivered turnkey for Pallavi Mohan's label.

The brief

Not So Serious by Pallavi Mohan is a Delhi label loved for its glamorous occasion and bridal wear. Its Mehrauli store needed to feel light, feminine and luxurious — a salon where brides and their families can linger, try on and celebrate.

A turnkey delivery

Arya Homes executed the store end to end: civil alterations, false ceilings with track lighting, wall panelling, finishes, display joinery and furniture fit-out, handed over ready for opening day.

Soft architecture

Walls are dressed in delicate mint panelling with classical mouldings, broken by softly arched niches that frame hanging rails of embellished lehengas and gowns. Crystal chandeliers add sparkle against the calm, pale palette.

Made for lingering

A plush lounge area with an upholstered sofa and ottoman invites clients to sit and view, while a curved reception counter carrying the NSS signage greets them at the entrance.

Red velvet ottoman on a rug in the ARRV boutique salon
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