



Retail — Baby & Mother Care
Baby Forest
- Client
- Baby Forest — Soham of Ayurveda
- Sector
- Retail — Baby & Mother Care
- Scope
- Textured wall finishes, sculpted display niches, custom joinery
Case study
A warm, womb-like retail world in terracotta plaster — curved display niches and soft forms for an Ayurvedic baby and mother-care brand.
The brief
Baby Forest, from Soham of Ayurveda, makes Ayurvedic care products for mothers and babies — "from mother, with love", as the brand puts it. The store needed to feel natural, nurturing and safe, and to stand apart from the bright, busy retail around it.
A space with no hard edges
We executed the interior as a continuous, rounded envelope in a warm terracotta plaster. Display niches are carved into curving walls, shelves follow the arc of the room, and there are almost no sharp corners — a gentle, cocoon-like environment that suits the brand perfectly.
Crafted details
Softly lit shelving, sculptural lantern lighting and natural materials keep the palette calm and earthy, so the products — and the story behind them — take centre stage.
Execution
Curved plasterwork of this kind is unforgiving: every radius must be consistent and every surface seamless. Our artisans formed and finished the walls and niches by hand, coordinated with custom joinery for display and storage.
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