Fashion Retail
AM PM Fashion — Khan Market, New Delhi
- Client
- AM PM Fashion
- Sector
- Fashion Retail
- Location
- Khan Market, New Delhi
- Scope
- Seamless plaster finish, arched niches, bespoke cash counter
Case study
A serene, gallery-like boutique in seamless ivory plaster with soft arched niches and a sculpted timber cash counter.
The brief
AM PM is a contemporary Indian fashion label with a refined, understated aesthetic. At Khan Market — one of Delhi's most prestigious retail addresses — the boutique had to feel calm and considered, letting each piece be seen as clearly as in a gallery.
One continuous surface
Walls, niches and floor-to-ceiling bays are finished in a seamless ivory plaster with softly rounded corners. The result is quiet and luminous: there are no joints, frames or visual noise to compete with the clothing.
Niches as display
Garments, bags and jewellery sit within recessed, arched niches fitted with slim timber shelves and hidden lighting, turning each bay into a small still life.
A sculpted counter
The cash counter is a bespoke piece in warm timber, its curved front flowing into a fluted base, paired with sculpted stools and a wave-like timber pendant above.
Gallery
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